How to Use Pinterest Account for Your Business

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Pinterest is not just a search engine for some creative ideas; rather, it’s a lot more than that. In this era, businesses are taking its advantage to the best and using it as a productive tool to grow and move forward. Pinterest uses ‘Pinboards’ to present ideas searched by the people. Pinboards are different folders or pins which hold together content of the same kind.

WHY SHOULD BUSINESSES USE PINTEREST?

Pinterest Marketing for your business can end up being a lot beneficial for you than you think. Here are a few tips on why to use Pinterest for Business Marketing:

Pinterest Accounts to Be the Fourth Most Popular Social Media Platform Pinterest is very underrated, but it accounts to be the fourth most popular social media platform even before Snapchat. Mostly, the target audience who uses Pinterest is the teens and the young ones as Pinterest generates new ideas such as DIY’s, which are not only fun to watch but easy and beneficial to perform.

  • Rapid Increase in Pinterest’s Growth

Pinterest is growing at such a fast pace. Talking about just a year, 2018 to 2019, Pinterest has a shift from 171 Million to 235 Million of audience. This figure makes it pretty clear that Pinterest has a lot of popularity, which will be beneficial for Marketing.

Use Pinterest Account for Your Business


  • The rise in Visual Search

Talking about ‘Visual Search,’ Pinterest is the only social media platform that searches your content visually i.e., images are the results for your search.

  • Women are More Engaged in Using Pinterest

When it comes to shopping or buying household products, women do not compromise with the quality and appearance. Thus, Pinterest can identify millions of fashion and household ranges according to which women make decisions and make their choice.

  • Shopping ideas at Pinterest

As mentioned above, 84% of the audience decide what to buy by going through the brands present on Pinterest.

  • Pinterest provides Brand Exposure

If we get this right in figures, about 77% of weekly users locate new products and brands on Pinterest, which means Business marketing on this platform can boost the audience for your brand as well.

HOW TO MAKE A BUSINESS PINTEREST ACCOUNT

You can set up a Business Pinterest Account with three different ways that are: Adding a Business account to your Personal account; Creating a different Business account, or Converting your Personal account to a Business account.

The steps for creating an account are:

  1. Create an Account

Search for ‘Pinterest.com/business/create’ on the search engine. If the existing personal account is already logged in, log out from that account and create another by filling in your email and password.

  • Add your Business Name

Once you’ve entered your location, think of a creative business account name to add to your profile. Also, choose the description for your account.

  • Connect to other Social Media Accounts

Connecting your other social media accounts like Instagram can track related analytics time-to-time.

  • Run Ads

Pinterest enables you to run ads on the platform. Else you may enter your contact information for others to get in touch.

  • Make Changes to your Profile

In case you want to change your profile name, click on the ‘Pencil’ icon next to your name and edit.

You may also add a profile picture that describes your account.

Tip: Add keywords in the ‘About’ section of your profile. Click ‘Done’ when you make changes to save.

  • Claim your Website

Choosing to claim for your website will provide you better analytics. A claimed account also gives an option to ‘Follow,’ which means you can get potential followers as well.

To do the same, tap on the button on the left side of your website.

  • Create a Board

For creating your Pinterest Board, steps are as follows:

  1. Go to your profile.
    1. Click on the ‘+’ button next to ‘Create a Board.’
    1. Add a title to your board.
    1. Once the board is created, go back to your profile and open the board and tap on the ‘Pencil’ icon.
    1. Add keywords to your description.
    1. Opt a category for your board and put a profile picture to describe that board.
  2. Creating Pins

For creating a pin, the steps are as follows:

  1. From your dashboard, tap on the ‘+’ sign on the upper right of the screen.
    1. Add a Title and Description to your pin along with hashtags and keywords. This will help in SEO activity.
    1. Include a link that corresponds to the pin.
    1. Upload an image for the pin.
    1. Click the ‘Publish’ button and add it to any of the boards.
  2. Profile Cover Photo

Steps to set up a cover photo for your account are:

  1. Go to your profile.
    1. Click the ‘Pencil’ icon above the image box.
    1. By default, Pinterest picks an image from your pin or board. Add any.
  2. Using Pinterest Tag

For advertising on Pinterest, you need to add Tags to attract more audience.

Once you’re done creating a Pinterest Business Account, add tags with widely used keywords and gain followers for your brand.

SOURCE:-  How to Use Pinterest Account for Your Business

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