Hashtags are one of the most efficient means for expanding your reach and increasing brand awareness. Hashtags are very efficient and easy to use for any business, influencer, or brand. You can create your hashtag to promote your brand, or you can follow specific hashtags to stay updated on the latest trends. You can research about your competitors by using Instagram hashtags. The frequently used hashtags and their top posts will give you an idea about their brand reach and awareness. The information on your competitor’s hashtags will prevent you from making mistakes and enable you to adopt strategies that are working.
New businesses or start-ups can use hashtags to expand their reach. Proper and consistent use of relevant hashtags can help you to gain new followers and potential consumers. Other than creating brand awareness, hashtags can help you in creating targeted social media campaigns. When you use specific hashtags in your campaigns, those hashtags are used by your followers, and their followers further use them. This kind of chain increases your reach substantially.
Just like any other digital marketing strategy, hashtags are continually evolving too. The hashtags that were working yesterday might not work tomorrow. So, you have to stay updated about recent hashtags as well.
In this article, we will mention some easy to use hashtag tools you can use in 2020:
All Hashtag
All Hashtag will help you in creating and analyzing relevant hashtags for your social media marketing. You can copy-paste the generated hashtags in minutes. All Hashtag also allows you to dive into the analytics of your hashtags. You can find the most popular hashtags and its ranking in the analytics section. All hashtags are easy to use and it’s 100% free.
BuzzSumo
BuzzSumo helps you in discovering new content and influencers in a specific niche. You can search for your hashtag, and it will show you content related to your hashtag search. You can explore the engagement level of your hashtags on Facebook, Reddit, Pinterest, and other platforms. With that information in hand, you can evaluate some top-performing content on social media platforms.
BuzzSumo also finds influencers for you with key details like the number of followers, domain authority, retweets, mentions, and much more. It automatically provides relevant website links and social media profiles of potential influencers to connect to them without any hassle.
Hashtagify
Hashtagify provides hashtag’s insights on Twitter. You can search for any hashtag and its performance on Twitter. It also gives you ideas on popular trends and what is the best time to post on Twitter. Along with hashtags, you can also explore top Twitter influencers.
Hashtagify provides useful insights into your Twitter account and gives personalized suggestions for the next post. You can also monitor your competitor’s account with Hashtagify. You can easily monitor the performance of your hashtags with intuitive reports and useful insights.
Hashtracking
Hashtracking helps you to grow your audience by creating successful media campaigns and generating relevant content. You can explore trending hashtags and review your campaigns with this tool. You can gain various insights on specific hashtags like total reach, retweets, and the total number of contributors. Besides tracking, you can explore your hashtags and generate a report of content surrounded by your hashtag. You can use this data to examine the latest trends and identify top influencers in your niche. Hashtracking can be used for Twitter and Instagram platforms.
Keyhole
Keyhole analyzes your social media campaigns and provides real-time insights on your hashtags. Its extensive search provides every content and post containing your hashtags. Its analytics report helps you in exploring the reach and engagement of your posts.
Keyhole also predicts the future performance of your hashtags by estimating the engagement and reach of your posts. Keyhole also provides your campaign’s performance report, which can be easily shared with your clients or boss.
RiteTag
RiteTag has a very easy to use interface among other mentioned hashtag tools, which provides hashtag suggestions. Apart from delivering related hashtags, you can see the number of retweets and tweets on specific hashtags. It gives you a hashtag report every hour.
You can unlock some advanced features of RiteTag with its paid version. You can explore overused, underused, and the most trending hashtags. It provides analytics reports for the last 30 days. With the help of these analytics, you can learn more about your competitors and what hashtags they are using.
Agorapulse
Agorapulse helps you in finding trending hashtags with specific locations and language to give more precise results. You can analyze your searched hashtags with its social listening tool. With Agorapulse’s hashtag reports, you can analyze your hashtags’ performance and calculate the total mentions on your profile.
TweetChat
TweetChat is a dedicated hashtag tool for Twitter users. You can search for any hashtag on TweetChat, and it will direct you to a TweetChat room where you can participate in real-time conversations. It follows a question and answer format, and a moderator leads it. TweetChat categorizes all tweets and chats related to a specific hashtag. You can search the hashtag, and you will be redirected to all conversations and tweets mentioning your searched hashtag.
Conclusion
Using relevant hashtags is one of the most successful strategies for your social media campaigns. Related hashtags help you to expand your audience and assist you in achieving better engagement online. Hashtags also help you in generating new content by tracking trending topics. You can make the most of this marketing strategy by using the tools mentioned above.
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