If you are one of those who have canceled their flight to Barcelona to watch MWC 2020, then you can understand the things why Phone launches will never be the same.
What is MWC?
MWC or Mobile World Congress Barcelona is the Annual phone trade meet or event that is usually organized by the GSMA. Most of the tech lovers wait for this trip eagerly because you can get a chance to spend a wonderful week within coastal Spain and witness the best mobile-focused trade show. Numerous companies fly here to showcase their all-new flagship devices and latest technology. It is one of the most exciting events that every tech lover must want to visit at once.
Most of the individuals are aware of this issue, but for your information, MWC was the first significant event that was shut down in fear of this pandemic. Till now, some trade shows either get cancelled or get postponed. Surprisingly, the world’s biggest trade event gets canceled, which is not suitable for tech lovers. Other two major trade shows are suspended.
Recently, IFA had announced that their Annual Berlin conference would be going to take place in early September. The show will be going on the floor with strict attendance from the public. According to official data, only 1000 exhibitors are allowed to attend this four-day show. If you see the stats of 2019, you will get to know that around 2000 exhibitors and 245,000 visitors attended the show last year, which is quite a significant number.
The list doesn’t stop here. Although the Consumer Technology Association has also announced that they are currently planning to schedule CES 2021 in Las Vegas, the how many visitors and exhibitors will attend this show is still unclear.
These are not just a platform to showcase the big brands in a show, but it is the platform for all small brands that showcase their best phones to the visitors so that they get to know about these brands. Fortunately, these platforms help them survive in the market by exhibiting their products, so they didn’t need to set up launch events, especially for their product. If you set up an event or launch show for your product, then there are chances that you have to spend lots of money on renting, staffing, and getting influencers and journalists, especially during the peak hours. So the small brand companies usually rely on these kinds of events.
If you put these things under one table, you will see that these kinds of trade shows are the perfect opportunities for all the companies to showcase their best products.
CTA has issued some guidelines regarding CES 2021 to be safe during the event, but it’s tough to imagine what will be the outcome of this trade show or what will be the situation during this pandemic.
Right now, the companies have to re-evaluate the return on the investment on the dedicated events that have happened in the past. Some major players, like Apple and Samsung, love to hold big events or launch events to give their product a larger spotlight. But for the smaller brands, it’s really harder to do this. So, they do these kinds of stuff from a live streaming launch.
After the outbreak of this pandemic, companies are making their strategies to save money and provide a spotlight on their product. In the future, you might see virtual launch or briefing of the product, and if you have any queries, it can be sorted out online.
If you love to attend these kinds of trade shows, you must miss these kinds of gatherings and exhibitions. There will be fewer events with fewer exhibitors and visitors, which will create fewer opportunities for smaller creators to showcase their products, which will affect their turnover and sales.
Although some companies use a press release to launch their devices, the information provided on a piece of paper is insufficient to tell the world about this product. Therefore, it is essential to hold these kinds of trade shows to witness the color variant of the product, refresh rate of the display, software update, and of course, camera. These traits make or break curiosity among consumers.
The mobile industry is still working on producing the smartphone, and still, you can see the launch of the new phones, but you can’t witness the trade shows and big launch events for a couple of years or until the situation becomes normal. Till then, you will see the phone launch in a new way.
SOURCE:- How the Current Pandemic Will Change the Phone Launch Trend?
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