Video content is considered to be more valuable than any other images or text you share on social media. Algorithms of social media have been changed lately, and video-based content engages more audience and helps you grow. However, you must be aware of the fact that if a video isn’t transcribed, it doesn’t appeal much.
For someone who is not familiar with the term transcribing, it is a process of converting anything that is said in a video into text form. Video Transcription can be done manually; however, it is easy to do the same with the help of AI-powered tools.
Let us assume that you go online on one of the streaming platforms and choose to watch a movie or a show that holds a different accent or language. How will you get through the language barrier or understanding? This is where video transcription comes handy and acts as a very useful tool.
Do you want to know more about why video transcribing is an essential element and a convenient option when you share regional-based videos? Here’s why.
Why is Video Transcription Important?
Below mentioned are some of the most important pointers you must know about video transcribing.
Increases the Reach of the Video
Your goal of sharing a post on social media is to reach more people and increase engagement. Thus, video transcription helps you in achieving your objective. There are a lot of people that view your video; however, for several reasons, many don’t even pay attention to what is being said. Such an audience includes people who are hard of hearing, unavailability of earphones at a public place, etc. Thus, if you’re into a business and want to reach more people via your social media account, video transcription is the trick.
It is a Simpler Process Than You Think
You might have various thoughts about transcribing a video such as it is a time taking process. Sit back, and stop worrying! You don’t have to give your time and convert each spoken word into text. Various tools help you for the same. For instance, if you’re familiar with Virbit.ai, you’ll notice that the service is rapid, pocket-friendly, and precise. It means you’ll get all the perks you are looking for without spending much.
Increases Viewing Time
Were you aware of the fact that transcribing a video affects its viewing time as well? A lot of people get surprised after hearing that; however, there is nothing to be surprised about. It is evident that when someone is viewing your video without turning on its audio, it’ll build no interest. While, if the video mentions text along, it’ll enable your target audience to understand and watch the complete video.
Transcribing videos not only helps in getting more views but boosts the same. The increase of view time is one side of the coin, the other side consists of the audience landing on your website or page. For instance, if someone likes your video, the person is likely to check your page as well.
Boosts Search Engine Optimization
If you’ve never tried transcribing your videos before posting, you’re probably unaware of the boost it provides to the Search engine optimization (SEO). If you post a video without any text, it is likely to go unnoticed by Google. On the other hand, if you’re adding texts that are also known as captions to your video, the possibility is that you get a ranking based on the keywords you use. Not only this, but it also raises the bar for the organic search.
Global Outreach
Posting regional-based content is fine, but who doesn’t like having a global reach? Transcription of a video leads to a ten times larger audience. Whenever you transcribe a video in foreign languages, people from other countries engage as well. If you think that reaching the social media users of the other country is unworkable, SEO as mentioned above has a huge role to play.
Are these reasons enough to get your videos transcribed before posting the same on your social media account? Though some users have a personal choice of not transcribing the videos; however, it is always suggested to do the same to create a reputation in the market.
SOURCE:- Why is Video Transcription a Convenient Option For You?
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